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BENEFITS
Why CaptiZone Changes the Game
Most outdoor media fights for a few seconds of drive-by attention.
People are driving, checking maps, talking, scrolling their phones, watching the traffic, or busy with shopping – your brand gets, at best, a quick glance. With CaptiZone, that dynamic is completely different.
Your audience is not rushing past at 80 km/h or busy with shopping. They’re seated, looking straight into the mirror. Our screen sits inside that reflection zone, so your brand doesn’t have to fight for attention – it’s naturally part of what they’re already looking at.
Instead of a 5-8 second impression, you get multiple, relaxed exposures over 20–60 minutes:
• They notice your ad when they sit down.
• They see it again while their hair is being cut or treatment is applied.
• They see it yet again while checking their look at the end.
• They see it again while their hair is being cut or treatment is applied.
• They see it yet again while checking their look at the end.
The result is a shift from drive-by or walk by visibility to slow, sustained, and memorable attention – something traditional outdoor media simply can’t deliver.
Our 14″ high-definition smart displays sit at eye level in men’s and women’s grooming locations across Dubai — creating a captive, distraction-free environment that traditional hoardings, billboards and other DOOH screens simply can’t match.
Audience Mindset
Audience Mindset Rushing, driving, distracted Seated, relaxed, focused
Seated, relaxed, focused
Dwell Time
5–8 seconds glance (if noticed)
20–60 minutes per visit
Screen Proximity
Far away, sidewise or high up
Screen Proximity Far away, sidewise or high up At eye level, right in front of the viewer
Targeting
Mixed, includes non-buyers
Hyper-local + audience type (men/women, premium/mass)
Audience Quality
Generic, same creative for everyone
Filtered People with spending power
Context Relevance
Broad, city/road level
Beauty, lifestyle & local relevance at point of self-care
Measurement & Data
Static or occasional change
Dynamic spots, frequent updates, dayparting & localisation
Creative Flexibility
Static or occasional change
Dynamic spots, frequent updates, dayparting & localisation
Ad Clutter
High – many hoardings in same area
Curated loop, limited advertisers for higher share of voice
Cost Efficiency (CPM / CPT)
High cost for broad coverage
Lower cost per real minute of attention
Brand Recall
Low–medium (short exposure)
Very high – repeated viewing during each visit
Booking Flexibility
Monthly+ commitments, large budgets
Flexible packages by area, network, duration & frequency
Creative Formats
Low–medium (short exposure)
Very high – repeated viewing during each visit
Captive Attention at the Mirror
• Customers are seated, relaxed and often looking directly at the mirror.
• Our 14″ HD smart display is positioned within their natural line of sight.
• Your message benefits from repeated exposure during haircuts or grooming
• This leads to higher recall, better message absorption and a stronger brand impression
• Our 14″ HD smart display is positioned within their natural line of sight.
• Your message benefits from repeated exposure during haircuts or grooming
• This leads to higher recall, better message absorption and a stronger brand impression
High Dwell Time = Deeper Storytelling
Unlike a 3-second highway glance, CaptiZone gives you minutes:
• Average time in chair: 20–60 minutes
• Multiple ad loops per visit, meaning a viewer can see your ad several times in a single sitting.
This extended dwell time allows you to:
• Tell a complete brand story, not just a headline.
• Promote offers, QR codes, product benefits and call-to-actions in one spot.
• Run sequential messaging (multiple creatives seen in one visit).
• Average time in chair: 20–60 minutes
• Multiple ad loops per visit, meaning a viewer can see your ad several times in a single sitting.
This extended dwell time allows you to:
• Tell a complete brand story, not just a headline.
• Promote offers, QR codes, product benefits and call-to-actions in one spot.
• Run sequential messaging (multiple creatives seen in one visit).
Hyper-Targeted Networks: Premium & Mass
CaptiZone is built to match both brand positioning and campaign objectives:
• Premium Network
○ Installed in high-end grooming locations where average hair cut price is AED 75.
○ Ideal for luxury brands, automotive, aesthetics, high-end F&B, fine jewellery, premium healthcare & lifestyle services.
• Mass Network
○ Installed across a wide mix of locations covering everyday consumers across Dubai.
○ Ideal for telecom, food delivery, supermarkets, ecommerce, government campaigns and awareness drives.
• Premium Network
○ Installed in high-end grooming locations where average hair cut price is AED 75.
○ Ideal for luxury brands, automotive, aesthetics, high-end F&B, fine jewellery, premium healthcare & lifestyle services.
• Mass Network
○ Installed across a wide mix of locations covering everyday consumers across Dubai.
○ Ideal for telecom, food delivery, supermarkets, ecommerce, government campaigns and awareness drives.
Context: Beauty, Lifestyle & Self-Improvement
The environment influences how your ad is perceived.
In salons, people are already in a mindset of self-care, upgrading their look, and feeling good. This makes it a powerful context for brands related to:
• Personal care & grooming
• Beauty clinics and dermatology
• Cosmetic dentistry & orthodontics
• Fitness & wellness
• Fashion and accessories
• Premium banking & cards
• Real estate, automotive and lifestyle services
Your message lands at the exact moment when people are most open to personal improvement and lifestyle upgrades.
In salons, people are already in a mindset of self-care, upgrading their look, and feeling good. This makes it a powerful context for brands related to:
• Personal care & grooming
• Beauty clinics and dermatology
• Cosmetic dentistry & orthodontics
• Fitness & wellness
• Fashion and accessories
• Premium banking & cards
• Real estate, automotive and lifestyle services
Your message lands at the exact moment when people are most open to personal improvement and lifestyle upgrades.
Digital, Dynamic & Easy to Optimise
With CaptiZone, you get:
• Digital content distribution across the network in just a few clicks.
• Ability to change creatives mid-campaign (new offers, new visuals).
• Dayparting (different creatives in morning, afternoon, evening).
• Geo-targeting by specific areas or neighbourhoods.
• A/B testing of creatives and messages.
• Digital content distribution across the network in just a few clicks.
• Ability to change creatives mid-campaign (new offers, new visuals).
• Dayparting (different creatives in morning, afternoon, evening).
• Geo-targeting by specific areas or neighbourhoods.
• A/B testing of creatives and messages.
This makes CaptiZone far more agile than static hoardings and even many traditional DOOH networks
Transparent Reporting & Performance Insights
Traditional OOH relies heavily on estimated impressions.
CaptiZone adds a digital layer of accountability:
• Detailed play logs (when and where your content ran).
• Breakdown by:
○ Network (Premium vs Mass)
○ Location groups / zones
○ Time bands (dayparting)
This gives brands and agencies greater confidence that every booked spot is delivered.
CaptiZone adds a digital layer of accountability:
• Detailed play logs (when and where your content ran).
• Breakdown by:
○ Network (Premium vs Mass)
○ Location groups / zones
○ Time bands (dayparting)
This gives brands and agencies greater confidence that every booked spot is delivered.
Efficient Cost per Minute of Attention
When you compare cost against actual time spent with the screen, CaptiZone offers:
• More minutes of exposure per person than typical roadside billboards.
• Less wastage – you’re not paying for people who drive by without even noticing.
• Ability to focus spend on:
○ Specific audience profiles
○ Specific areas
○ Specific times
This drives a lower cost per true engagement vs many traditional OOH and DOOH options.
• More minutes of exposure per person than typical roadside billboards.
• Less wastage – you’re not paying for people who drive by without even noticing.
• Ability to focus spend on:
○ Specific audience profiles
○ Specific areas
○ Specific times
This drives a lower cost per true engagement vs many traditional OOH and DOOH options.
Brand Safety & Curated Environment
• Salons are controlled indoor spaces – clean, safe and brand-friendly.
• No clutter of competing hoardings or random external visuals.
• Curated content loop with infotainment and limited advertising slots ensures:
○ Higher share of voice for each advertiser.
○ Better experience for customers.
• No clutter of competing hoardings or random external visuals.
• Curated content loop with infotainment and limited advertising slots ensures:
○ Higher share of voice for each advertiser.
○ Better experience for customers.
Stronger Local & Community Connection
With CaptiZone, brands can speak both big and local at the same time:
• National brands can run citywide campaigns with local twists.
• Local businesses can promote:
○ Nearby branches
○ Special offers
○ New openings
○ Location-specific services
This combination of reach + relevance is difficult to achieve with traditional hoardings or generic DOOH alone.
• National brands can run citywide campaigns with local twists.
• Local businesses can promote:
○ Nearby branches
○ Special offers
○ New openings
○ Location-specific services
This combination of reach + relevance is difficult to achieve with traditional hoardings or generic DOOH alone.